The song is part of Act One of Oliver!, and is sung in Fagin's lair.
It begins with spoken dialogue between Nancy and the Artful Dodger, soon leading into the song.
In 2007, the BBC announced that a new reality television series I'd Do Anything, named after the song, would begin in 2008 to search for a new, unknown lead to play Nancy and three young performers to play Oliver in a West End revival of Oliver!.
It is also available on their 1998 record Friends Forever featuring songs from the television series.
In 2021, the song is used in an ad campaign for PetSmart pet care stores in the United States and Canada.