"I'll Keep Holding On" is a song composed by Mickey Stevenson and Ivy Jo Hunter and recorded by Motown singing group The Marvelettes, who released the single on the Tamla imprint in 1965.
Peaking at #34 on the Billboard Hot 100 (and #11 on the R&B charts),[1] This was among the first A-side singles that longtime Marvelettes member Wanda Young sung lead on.
Before 1965, the majority of the leads in Marvelettes songs had belonged to original member Gladys Horton.
Her Marvelettes band mates Gladys Horton and Katherine Anderson egg her on with her ad-libbing "oh yeah/sho' nuff" in the bridge leading up to the chorus.
Cash Box described it as "a shufflin’ pop-blues tearjerker about a love-sick gal who contends that she’ll stick with her guy no matter what he does" and said that the song has "tremendous potential.