[1] The supporting cast includes Felicity Montagu as his faithful but timid personal assistant, Lynn Benfield; Simon Greenall as Geordie handyman Michael; and Phil Cornwell as Partridge's rival DJ Dave Clifton.

Alan Partridge was created by Steve Coogan and the producer Armando Iannucci for the 1991 BBC Radio 4 comedy programme On the Hour, a spoof of British current affairs broadcasting, as the show's sports presenter.

In the first series, he lives in a roadside hotel, presents a graveyard slot on local Norwich radio, and desperately pitches ideas for new television shows.

[4] Alan Partridge is currently living at the Linton Travel Tavern after his ex-wife kicked him out, and is stuck hosting the graveyard slot on Radio Norwich after a poorly received first series of his BBC talk show.

Believing he is set for a second series at the BBC, Alan goes house hunting, accompanied by his bewilderingly loyal personal assistant Lynn.

Alan's viewing of pornography on his travel tavern bedroom television is subtly ridiculed by the staff at the hotel, with him attempting to exonerate himself due to 'confusion'.

On the day of the video shoot, he attempts to blend in with the hard-drinking crew, whilst making a fool of himself in front of the actress they had to hire to replace his ex-wife.

Five years on from his time at the Linton Travel Tavern, Alan is living in a static home next to his under-construction house, with his new girlfriend Sonja.

Dan owns 'Kitchen Planet', a superstore in the local area, and arranges for Alan to both purchase a reduced price kitchen and present the Norfolk Bravery Awards, sponsored by Colman's Mustard.

Alan's attempts to impress Karen Colman are unsuccessful, but she strikes up an instant rapport with Sonja, later inviting her back to her house for a 'girl's only night.'

Alan plans to watch all the James Bond films in sequential order for the weekend with Michael, who has made a new friend, Tex (Peter Serafinowicz).

The Inland Revenue are due to call and carry out an investigation into Alan's business affairs, causing him to worry about the gift receipt for a dressing gown Bill Oddie gave him that he falsely and illegally declared as a tax expense.

He is interviewed on the radio show Prayer Wave, where his insensitive comments towards another guest (Julia Davis) concerning her previous drug problems cause her to walk out.

Attending Lynn's baptism at her church, he makes a dreadfully uncomfortable speech, simulates blowing his head off with a shotgun and assaults a guest who questions his anecdote-writing abilities.