"[2] James recorded and released his version in 1969 with his band the Shondells as part of their album Crimson & Clover.
[6] His recording has been featured in a UK television advertisement for Five Alive fruit drinks, and a Dutch Vodafone commercial.
On the back of the success of the latter, "I'm Alive" was reissued in the Netherlands and in March 2011 it reached the Top 20 of the Dutch singles chart.
In 1975, Swedish band Blue Swede recorded a mash-up which combined verses of I'm Alive with others borrowed from Hush, by Deep Purple.
Canadian garage-punk band, UIC, from Toronto, Ontario, recorded their version of I'm Alive on their 1986 album Our Garage.