In an interview with NME following the release of her debut full-length studio album If I Could Make It Go Quiet, in April 2021, Girl in Red shared how she had already been "working on new sounds".

[6] In addition to the album announcement, the artist shared a snippet of an audio file, hinting that it would be part of a new song on the record.

[4] An indie pop record,[7] the singer described the album as an "elevated" version of her previous project, If I Could Make It Go Quiet (2021), and said that it feels more creative and confident.

", a collaboration with American singer-songwriter Sabrina Carpenter, was released on 22 March 2024 as the third and final single, alongside an official visualizer.

Dates in cities in North America, starting in Boston on 16 April and ending in San Francisco on 2 June 2024, were announced on 12 February.

[19] The European leg of the tour was confirmed on 7 March, with dates in countries including the United Kingdom, Belgium, Netherlands, France, Germany, Spain and Norway.

[22] Alex Ingle of Dork describes the album as "a coming-of-age story set to music, a celebration of self-acceptance and the exhilarating power of embracing fun.

It's a bold artistic statement that proves girl in red is here to stay, ready to conquer the world, one pop anthem at a time.