Prior to the announcement of the album, the group performed the unreleased songs "Blue Blood" and "Not Your Girl" at their first concert, the Prom Queens, on February 11 and 12, 2023.

It was later reported by Korea JoongAng Daily that both tracks were from Ive's upcoming studio album, which would be released in April.

Erica Campbell of NME praised the album as "a luxurious, confident and commanding collection of K-pop".

[13] Crystal Bell writing for Nylon named I've Ive as the best K-pop album of 2023, describing it as "sparkling pop served with a petulant pout".

[14] Han Seonghyeon of IZM wrote a mixed review where he gave the album three out of five stars, praising the tracks "Lips", "Mine", and "Heroine" but criticizing the "obligatory" rap parts in "Next Page", "Kitsch", and "Hypnosis".