I've fallen, and I can't get up!

is a catchphrase of the late 1980s and early 1990s popular culture based upon a line from a United States–based television commercial.

This line was spoken by actress Dorothy McHugh in a television commercial for a medical alarm and protection company called LifeCall.

The service was designed to appeal particularly to seniors who lived alone and who might experience a medical emergency, such as a fall, which would leave them alert but immobile and unable to reach the telephone.

In 1989,[2] LifeCall began running commercials that contained a scene wherein an elderly woman, identified by a dispatcher as "Mrs. Fletcher", uses the medical alert pendant after having fallen in the bathroom.

[4][5] Although a stuntperson performed the fall itself, Fore said that she created the "I've fallen" line while discussing the accident with LifeCall.

The phrase was parodied in several television shows including The Golden Girls, Roseanne and The Fresh Prince of Bel-Air.