Iñaki Bonillas

His recent work is based on the photographic archive of his grandfather J.R. Plaza and family.

Included in the archive was a sheet of business cards, each corresponding to a position Plaza held during his professional life as a salesman.

Intermixed among these were eleven cards Plaza designed and typed, representing professions he never held, including borreguero (shepherd) and modelo (model).

Inspired by the cards, Bonillas paired several of his grandfather’s self-portraits with the fictitious business cards, playfully exploring Plaza’s interest in self-presentation and constructing a series of new narratives about his own family history.

Bonillas also inherited Plaza’s typewriter, which inspired him to create one last business card: “self-portraitist.”[5]