ICI PARIS XL is a beauty chain founded in the late 1960s in Belgium.

The XL refers to the location of the company's first store, which was located in Ixelles (pronounced XL), a neighbourhood of Brussels.

After the acquisition by the A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets.

The company has 230 outlets in Belgium, the Netherlands and Luxembourg.

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