The IDF Spokesperson's Unit (Hebrew: דובר צה"ל, Dover Tzahal, abbr.

[4] In the meantime, the English-speaking Facebook page of the IDF is one of the most followed social media representations of armies worldwide.

It operates in both routine and emergency situations to promote specific topics on the public agenda and in media discourse, as well as to strengthen trust in the IDF.

From then onwards there was a marked increase in the IDF Spokesperson Unit's online presence, through such venues as an official blog, a YouTube account, and a Twitter feed.

[11][12] In 2017, the branch had 15 staff members responsible for taking care of the social media platforms used by the IDF to reach out to audiences abroad.

Hecht grew up in the Glasgow suburb of Newton Mearns, in Scotland, and moved to Israel with his family in the 1980s.

[17] A former member of the Israeli Air Force, in both combat and foreign affairs roles, he had retired, but was called back in to IMB in November 2022.

[14] During the Israel-Hamas War that followed the attack by Hamas on Israel on 7 October 2023, Lerner returned to the IDF and joined Hecht in the IMB.

[20] Other English-speaking staff include Maj. Roni Caplan, Maj. Libby Weiss, Maj. Arieh, Lt.-Col. Amnon Shefler, and Maj. Doron Spielman.