It has a franchise agreement to operate most of its hotels as part of The Luxury Collection of Marriott International.

[2] ITC Hotels has hosted many visiting royalty and world leaders, including George W. Bush, Vladimir Putin, Barack Obama[3][4][5] and Donald Trump.

[11] In an effort to unlock value and focus on core competencies, ITC Ltd. decided to demerge its hotel business into a separate entity in 2023.

[12] Sanjiv Puri, the CMD of ITC, elaborated that the move is part of a broader strategy for capital raising and debt expansion.

Under this scheme, ITCshareholders whose names will appear in the list of shareholders on January 6 will get one share of ITC Hotels for every 10 units of the parent company.