Strait and his band were finished recording the album when Norma, George's wife, made everyone unpack and cut the Newtown, Connecticut-inspired single[1][2] "At its core, ‘I Believe’ is about faith — a subject this singer has approached with underrated deftness"[1] and "puts his faith on display as never before"[3] "Strait was hesitant to include the song, as he didn’t want to misrepresent the families of the victims or be accused of somehow profiting from their tears... his sincerity triumphs on this beautifully crafted tribute to the victims.

[4] Billy Dukes of Taste of Country rated "I Believe" 4.5 out of 5 stars and calls it "arguably the best of the 13" and shouldn't keep him from earning a Song of the Year consideration.

She states, "Strait’s voice is as solid as ever" and that "he perfectly emotes the sincerity and compassion that a song of this magnitude requires."

She finishes by saying "I Believe" is "just a tribute from a humble man conveying a simple sentiment of real heartbreak, buoyed by faith and hope.

Billboard Country Airplay chart for the week of August 3, 2013,[6] making it the first single of Strait's career to miss the Top 40.