Written by Ken Howard and Alan Blaikley, it was the last of the band's three hits on the UK Singles Chart and their most successful, reaching number five in May 1968.

[7] It was the group's final hit single and their last collaboration with managers and songwriters Ken Howard and Alan Blaikley, with whom they subsequently entered a contractual dispute.

[9] Writing in the New Musical Express, Derek Johnson deemed "I Don't Want Our Loving to Die" "more in the Dave Dee mould" than the Herd's previous hits and praised the band's vocal blend and "bouncy beat".

[4] Chris Welch of Melody Maker praised what he called a "shouting, joyful rave-up" and considered it more representative of the Herd's "own distinctive sound" than their "heavily orchestrated" previous single "Paradise Lost".

[6] Conversely, Penny Valentine of Disc and Music Echo felt that the Herd had no real style of their own and consequently "on this record it could quite honestly it could be anyone singing – I hasten to add that it's good and very commercial".