The video for "I Feel Better", directed by Peter Serafinowicz and starring Ross Lee as the mysterious figure in white,[1] was described by Pitchfork Media as "re-imag[ining] the British dance pop troupe as a well-manicured and highly choreographed group of dudes [...] who get an unexpected visitor or two during a performance before an audience of swooning young ladies.

"[2] In the video, Kyng, Mar'Vaine, Octavian, and Popeye are all members of a hypothetical boy band under the name of Hot Chip, in what appears to be a generic boy band music video as a crowd of mostly women scream on (the actual members of Hot Chip can be seen in the crowd).

However, the video quickly devolves into chaos, as a brilliantly glowing bald man in a robe, floating weightlessly, shows up to the concert, interrupting the crowd and stupefying the boys.

A side effect of absorbing their souls has also granted him similar powers to the members of Hot Chip, and now he too can make female audiences swoon.

When the venue is empty, Francis destroys a "Hot Chip" sign, closes his eyes and laughs evilly, thus ending the video.