I Hope They Serve Beer in Hell is a 2009 American independent comedy film loosely based on the work and persona of writer Tucker Max, who co-wrote the screenplay.

The film's plot is loosely adapted from "The Austin Road Trip Story" in Max's book I Hope They Serve Beer in Hell.

Dominczyk, who had been the original first choice for the role but had passed due to a scheduling conflict, was now available and stepped in immediately The film includes cameo appearances from UFC fighters Forrest Griffin and Mac Danzig; rapper Paul Wall; Fark.com founder Drew Curtis, author Timothy Ferriss, and the real-life Tucker Max (playing Dan's older brother Jeff).

In 2008, it was announced that Richard Kelly's Darko Entertainment had signed on to finance and produce an adaptation of Tucker Max's best selling novel, I Hope They Serve Beer in Hell.

The review consensus from Rotten Tomatoes was: "I Hope They Serve Beer in Hell fails in its attempts at raunchy humor, and Tucker Max comes across so unlikable and outrageous that the film's inevitable story arc feels forced.

[9] In 2016, Max described the movie as "a big failure, probably my biggest and most personal ever", and blamed himself: [I]t failed mainly because of my bad decisions, and all of those decisions were ultimately driven by my deep identity and emotional issues.In 2009, during the pre-release promotional period for the movie, several publications accused Max of rape and of promoting rape culture by allegedly glamorizing the practice of engaging in sex acts with women who are intoxicated.