[4] On December 21, 2017, Toby posted a photo on his Instagram page revealing that he was planning on releasing a new single at the beginning of 2018.

He wrote the song with Bryan Fowler and Finding Favour's Blake NeeSmith.

In another interview with Billboard, he told about the story of the song and how it was put together:[9] "['I Just Need U'] started in a session writing for the band Finding Favour, but they said it wasn't for them.

The world tricks us into thinking certain things will fulfill us, [but] time and again I end up hungry.

[10] The visual features Toby driving through the scenic Southern California desert.