After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" in addition to another song called "Killer", which appeared on the Creatures album during the same writing session.

Musician and musicologist Julian Cope, calling it the "sole classic" from Creatures of the Night, described its "J. Bonham-as-Thor drum fundament" as "one of thee most colossal pounded in many a year."

"[6] Cash Box said that "Eric Carr’s primitive drum throbs, the group's tribal cries and co-writer Gene Simmons’ fierce lead vocal set a scene where 'the Jungle is the only rule.

As the song progresses, the father's newspaper catches fire, the telephone melts, a teacup explodes, the refrigerator door swings open and food items tumble out as the mother stops and stares in disbelief, and a large crack appears in the wall near the television.

Howard Marks, one of KISS's business managers from 1976 to 1988, stars as the father in the video.The video was directed by Paul Davey and produced by John Weaver for Keefco.

Although the lead guitarist who recorded the song really was the unofficial member Vinnie Vincent, the music video features performing Ace Frehley due to contractual reasons, being the last Kiss video to include him (excluding various television appearances Frehley did with the group in support for Creatures of the Night) before his departure later that year.