The first season consisted of 12 episodes, which first aired weekly from January 8, 2007 to April 15, 2007.

In July 2006, VH1 published a casting call[1] looking for contestants for their new series tentatively titled The Flavorette.

Various blogs speculated that the star of this program could be Flavor of Love season one contestants "Rain" (Thela Brown), "Hoopz" (Nicole Alexander) or Pollard.

[4] On November 3, 2006, VH1 announced the show's official title: I Love New York.

The show premiered on Monday, January 8, 2007 and is the most watched series debut in VH1 history.