Ice Cube has performed the single several times, particularly on the Lopez Tonight and Jimmy Kimmel Live!
[citation needed] Directed by Gabriel Hart, the video was shot in Santa Monica, and several places in Los Angeles including Memorial Coliseum and at the Hollywood Sign.
[clarification needed] The video features Ice Cube driving a Lowrider, while his sons Doughboy, O'Shea Jackson Jr., and WC make cameo appearances.
[citation needed] The video has had over 10 million YouTube views.
In the line "Niggas around the world that think they wanna bang, don't get your ass caught up like Lil Wayne", Ice Cube is referring to Wayne's alleged confrontation by rapper (and rival Crip gang member) 40 Glocc.