The single was originally planned to be added to the band's Myspace page at 12:00 AM on Wednesday, August 12, 2009, before its first radio play on St. Louis radio station, 105.7 The Point, along with an interview with Aaron Fink on the Woodie and Rizzuto show later that morning.

However, on Tuesday afternoon, August 11, The Point was scooped by radio station 97.9X (WBSX) of Wilkes-Barre, Pennsylvania (Breaking Benjamin's home town) who played the single before Hollywood Records' intended release date.

The song became available at iTunes on August 31, 2009, and is a downloadable track for the video game, Rock Band.

The video was shot at the 7 World Trade Center, but has no connection or significant meaning having to do with the 9/11 events as stated by Aaron Fink in his Point interview on August 13, 2009.

She sits down on a couch in front of a set of TVs, all of them either showing scenes from the movie, or the band playing.

The video then goes to Burnley strapped into one of the chairs from the movie, during which he sits up and takes his mask off, revealing that the band members themselves were using surrogates.