[2][3] The Icon Tower is located on the corner of Juan de Salazar and Boquerón streets in Asunción and has two particularities: it is the tallest in the city and the first to apply the "loft" concept, that is, empty apartments that are sold completely independently so that their owners can design and complete them as they wish.

[4] The tower has a final height of 142 meters, with 38 habitable floors, of which 32 are residential and 5 house common and social areas.

This type of residence is common in cities such as Buenos Aires, São Paulo, Berlin, New York and other metropolises around the world.

[5] The Icon is one of the most strategic buildings in the capital city of Paraguay, as it is located at the confluence of the main avenues of Asunción: Mariscal López, Perú, España and General Artigas.

[6] The structure was developed with the latest anti-seismic architectural technology and can also withstand winds of more than 200 km/h , without residents perceiving any oscillation.