Idényt (Danish: New Ideas) is a lifestyle magazine freely distributed to households.
[1] The founding publisher of the magazine is Kai Dige Bach A/S.
[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.
[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.
[4] In 2001 Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.