The company, based in Soho, London, was started by the two Jewish brothers Harry Moses (1875 – 17 August 1951) and Simon (1877 – 26 June 1950) Rowson (born Rosenbaum).
They were born in Manchester, where their father, an immigrant from Suwałki in Congress Poland, worked as a butcher.
[1] After having begun as a pure distribution company in 1911, Ideal also began producing films in 1916.
[1] However the company was badly hit by the Slump of 1924, and stopped its production, while the distribution arm continued.
Perhaps the company's best known film is The Life Story of David Lloyd George, a 1918 biopic of the British prime minister David Lloyd George, directed by Maurice Elvey.