[18] In an attempt to boost its numbers, Identity Evropa allied itself with the broader alt-right and identitarian movements[11] and the group targeted college campuses and students in particular[19] by distributing slogans on fliers, posters, and stickers.

The collapse was similarly seen in other alt-right groups, and was attributed to a widespread public backlash against white supremacist organizations that occurred after the 2017 Unite the Right rally.

[3] The group participated in the planning for the October 19, 2017 speech by Richard B. Spencer, a white supremacist, at the University of Florida, where Mosley also spoke.

[31][32] In March 2019, the non-profit left-wing media collective Unicorn Riot released more than 770,000 messages leaked from Discord channels related to the group.

The Southern Poverty Law Center commented that the group's rebrands "offers further cover to smuggle white nationalist views into mainstream politics", and that its attempts to influence media for spreading propaganda and recruiting were "often successful".

The SPLC commented that the new group will continue Identity Evropa's efforts at "quietly working to normalize their ideas within the Republican Party.

Legal documents filed to the Arizona Corporation Commission under the AIM front group "Foundation for American Society" was found to have used Identity Evropa's email address.

[41][42] In the same month, a master sergeant of the U.S. Air Force's 50th Space Wing was being investigated by the military as a possible member, again based on leaked chat logs.

The sergeant had allegedly posted photographs of himself applying group stickers, holding banners, and painting Identity Evropa's logo on an underpass in Colorado Springs.

[34] In June 2020, during the George Floyd protests, Identity Evropa set up a false flag account on Twitter purporting to represent the antifascist movement antifa.

Before the account was closed down by Twitter, it had been cited by United States law enforcement officials as an example of left-wing radicals attempting to foment violence.

Throughout 2017, right-wing manipulators utilized parody to discredit Antifa, taking advantage of available Twitter handles and public confusion about the organization and their motives.

[52] The white supremacist slogan "You will not replace us" originated from the group, according to the Anti-Defamation League, after Damigo and other members of Identity Evropa appeared on camera chanting the words during LaBeouf, Rönkkö & Turner's HEWILLNOTDIVIDE.US project at New York's Museum of the Moving Image in February 2017.

[19][57][58][59] Their campus-centric advertising posters depict photos of classical Greek sculptures of men overlaid with various short slogans which urge whites to embrace cultural elitism.

"[53] Anna North, writing in The New York Times, states that the group promotes racism under the guise of white racial pride and cultural identity for those who are of European ancestry.

"[53][66] In late 2016, Damigo and Identity Evropa members traveled to Washington, D.C., for a post-election conference hosted by the white supremacist National Policy Institute, at which keynote speaker Richard B. Spencer and several other attendees rendered a Nazi salute.

[69] On July 28, 2018, around 45 members of Identity Evropa, some dressed as construction workers, demonstrated outside the Mexican consulate in Manhattan, New York City, holding large letters that spelled out "Build the Wall".

[70] Later that day, a group of several dozen Identity Evropa members hung a banner in Fort Tryon Park in Upper Manhattan.

[71][72] On February 9, 2019, eleven Identity Evropa members went to the University of Utah's Block U carrying colored smoke flares and a banner that read, "End immigration!"

Patrick Casey stated that the action was in response to the University's condemning of the organization earlier in the year, after it had posted stickers around the campus.

[73] On April 27, 2019, hours after the Poway synagogue shooting in California, around ten members of Identity Evropa disrupted a book discussion event at the Politics and Prose bookstore at Washington D.C.

The book discussed at the event was Dying of Whiteness: How the Politics of Racial Resentment is Killing America's Heartland, by Jonathan Metzl, which discusses how working class white Americans who were attracted by the Trump administration's promises end up having a greater risk of illness and a shorter life expectancy as a result of its policies.