Ido Aharoni Aronoff (Hebrew: עידו אהרוני ארונוף; born 21 August 1962) is an Israeli career diplomat, advisor to international companies, public speaker and university lecturer, writer and investor.

[citation needed]: His father, Emanuel Aharoni Aronoff,[15] was a scholar, author, expert on the country's geography, lecturer and one of the early environmentalists in Israel.

[18] Aharoni obtained a Bachelor of Arts degree from Tel Aviv University with a joint-major in Film and Television, Sociology and Anthropology.

[24][25] Prior to his arrival in New York, Aharoni served as a policy advisor to the Director-General of the Ministry of Foreign Affairs in Jerusalem.

In that capacity, he introduced nation branding methods and country positioning strategies as pillars of Israel's public diplomacy.

[26] From 1994 to 1998, Aharoni served as Israel's Consul for Communications and Public Affairs in Los Angeles, working extensively with the entertainment industry and top American markets (Greater Los Angeles, San Diego, Las Vegas, Phoenix, Tucson, Salt Lake City and Denver.

Their work laid the foundation for the official Brand Israel Program, which was subsequently launched by the Foreign Minister in October 2006.

In 2018, Harvard Business School published a case study report on Israel's place positioning based on the initiative's.

[30][31][32][33] In 2015, Aharoni presented the idea of creating a global index to rank countries as brands, to publisher Mort Zuckerman and then to advertising executive David Sable, then the CEO of Y&R.

Mugrabi committed all the resources to the creation of the museum and then commissioned architect Daniel Libeskind to design the 64M NIS building.

[36][37][38] Since September 2016 he has been a Global Distinguished Professor of International Relations at New York University's in the Graduate School of Arts and Sciences.

Aharoni has frequently been invited as an analyst and article author in US and Israeli news media and newspapers, mainly covering Israel's international affairs and nation branding.

[68] He was a facilitator to a ten million dollar gift by Hollywood producer and NFL owner Steve Tish to Tel Aviv University's Department of Film and Television.