If—

[2] The poem, first published in Rewards and Fairies (1910) following the story "Brother Square-Toes", is written in the form of paternal advice to the poet's son, John.

[3] "If—" first appeared in the "Brother Square Toes" chapter of the book Rewards and Fairies, a collection of Kipling's poetry and short-story fiction published in 1910.

If you can talk with crowds and keep your virtue, Or walk with Kings—nor lose the common touch, If neither foes nor loving friends can hurt you, If all men count with you, but none too much: If you can fill the unforgiving minute With sixty seconds' worth of distance run, Yours is the Earth and everything that's in it, ⁠And—which is more—you'll be a Man, my son!

[9][10] Kipling himself in the last year of his life took wry note of the poem's ubiquity: Once started, the mechanisation of the age made [the verses] snowball themselves in a way that startled me.

[13] The third and fourth lines of the second stanza of the poem: "If you can meet with Triumph and Disaster / and treat those two impostors just the same" are written on the wall of the players' entrance to the Centre Court at the All England Lawn Tennis and Croquet Club, where the Wimbledon Championships are held.

However, his view was not favourable, and he referred to it as "that pedestrian and sanctimonious poetry, precursor of the Reader's Digest, whose intellectual level seems to me no higher than that of the Duke of Alba's boots.