"If It Isn't Love" is a song by American R&B quintet New Edition, and the first single from their fifth studio album, Heart Break (1988).

The song and video is also notable for being the introduction of fellow R&B singer Johnny Gill as a new member of the R&B quintet.

This song returned New Edition to the top ten of both the pop and R&B singles charts, peaking at number seven and two, respectively.

They were held off from the top spot of the Hot Black Singles chart by the same person that was voted out of the group just two years prior, Bobby Brown with his #8 pop hit "Don't Be Cruel".

The music video for the song showcased the group along with their manager, Brooke Payne, going over rehearsal for a concert which has the band gearing up to hit the stage.