[4] She would later, after a couple of undergraduate years, switch to biochemistry as she realized she was not up for the calculations that chemical engineering entailed.
She decided to pursue a career in marketing after her stint in the field and this pushed her to get an MBA in Global Business from Coventry University.
[7] This enveadour earned her a Tony Elumelu Foundation award for entrepreneur, alongside her business partner.
[8] She started out by raising $600,000 through crowd funding on social media, Instagram, to finance the first disbursement of grants.
[9] She later got into a collaboration with Amazon, in a partnership aimed at getting business funds to the minority female demographic and recruitment.
[12] Her book Accessing Grants for Start-ups has the erstwhile governor of Lagos State, Akinwunmi Ambode as the writer of its foreword.
[14] In 2017, Durosinmi-Etti received an award from her alma mater Vivian Fowler Memorial College for Girls in recognition of her contribution to women's empowerment.
[15] In June 2020, Ife was featured in the Visual Collaborative electronic catalog themed Oxygen, under the Polaris series.