Isuma (Inuktitut syllabics, ᐃᓱᒪ; Inuktituk for 'to think') is an artist collective and Canada's first Inuit-owned (75%) production company, co-founded by Zacharias Kunuk, Paul Apak Angilirq and Norman Cohn in Igloolik, Nunavut in 1990.
[2][3][4] Isuma focuses on bringing people of multiple age ranges, cultural backgrounds, and belief systems together to support and promote Canada's indigenous community through television, the Internet and film.
The massive critical success of Atanarjuat led to funding from Telefilm Canada, enabling Isuma to begin development on multiple scripts.
One of these, The Journals of Knud Rasmussen, about the switch from shamanism to Christianity in Igloolik in the early 1920s, received the offer to open the Toronto International Film Festival in 2006.
Isuma aims to increase awareness and focus about and for indigenous peoples of all cultures, not just Northern Canada, through encouraging multimedia approaches.
Eventually, the individual films, as well as the Nunavut series, achieved worldwide recognition and acclaim, winning awards in Canada, France, Peru, the United States, Spain, Taiwan, and Japan.
[9] The collective platform for Isuma currently carries over 6,000 videos in more than 80 different languages, on 800+ user-controlled channels, representing cultures and media organizations from Canada, U.S.A., Greenland, Norway, Sweden, Russia, Australia, New Zealand and all over Latin America.
[9] Indigenous writer Michelle H. Raheja wrote that, when “Inuit performed for the camera, reviewed and criticized their performance and were able to offer suggestions for additional scenes in the film-a way of making films that, when tried today, is thought to be "innovative and original[…]” The films have had a lasting positive impact on Inuit communities, most likely because of the depth of their participation in its creation.”[14] Because Igloolik Isuma Productions Inc. has embraced “contemporary media technologies to help them tell their own stories on their own terms, it has enabled them to control their images and narratives and engage in the creative production of on-screen representations of their lives, histories, and storytelling traditions.”[13] Isuma has also amplified Indigenous Arctic voices in their knowledge of climate change and its future impact on their land through films.