[1][2] Losco performed the song at the X Factor Malta season 1 finale with contestant Owen Leuellen on 26 January 2019.
[3] Losco had mentored Leuellen, a rapper from Valletta, in the final phase of the show and helped him to place second in the competition.
[4] According to TVMNews+, the duet was "welcomed by many fans" leading to Losco's manager Howard Keith Debono inviting them both to record the song together.
[5] The music video for "Hey Now" was released on 1 November 2018 and was directed by Steven Levi Vella.
[2] A Maltese language version of the song was released in April 2023 titled "Illejla" which translates as "tonight".