Priced at a half-penny, Illustrated Chips was among a number of Harmsworth publications that challenged the dominance in popularity of the "penny dreadfuls" among British children.

[2] "If you want the simple Chaplin truth behind the Chaplin legend, I started the little tramp simply to make people laugh and because those other old tramps, Weary Willie and Tired Tim, had always made me laugh.”Weary Willie and Tired Tim was created by illustrator Tom Browne, with Browne playing a major role in the evolution of the British comic style, influencing Bruce Bairnsfather, Dudley D. Watkins and Leo Baxendale.

[1][4] Beginning in 1909 with Hounslow Heath the Highwayman, Alex Akerbladh created various cartoon strips for the magazine.

Another notable feature in Illustrated Chips was Casey Court beginning in 1902 and continuing to the last issue.

[5] This cartoon involved a single and very busy picture where many kids from Casey Court, led by Billy Baggs, who were collectively referred to as the Nibs, would get up to some crazy scheme.