Ilya Vladimirovich Oskolkov-Tsentsiper (born 30 September 1967, Moscow, USSR), social designer, media manager and entrepreneur, inventor,[1] charismatic pioneer.

[3] From 1989 to 1991, Ilya Oskolkov-Tsentsiper managed the sociological department at the Union of Artists of the USSR[3] and worked as an art critic for Ogoniok magazine which achieved a record circulation of 4.6 million copies.

In 1993, Oskolkov-Tsentsiper was a leading member of the team that founded Matador Magazine, which popularized the new trend of Russian “intellectual glamour” featuring film, music, art, fashion and culture news.

[7] Oskolkov-Tsentsiper brought together a team of young journalists, designers and photographers to create a unique Afisha style which had a major impact on Russian media.

[20] Strelka runs an open air program which includes public lectures delivered by leading architects, designers and thinkers as well as conferences, workshops, concerts and festivals.

[22] Strelka's commercial program involves architectural competitions, such as the renovation of Gorky Park, Zaryadye and Polytechnic Museum, and develops urban solutions for Russian private and municipal customers.

[24] Strelka has a vital importance for reviving interest in urban development and design and bringing the world's leading architects to Moscow to shape the new city's image.

In December 2012, Winter and The Apostol, a Russian center for strategic communications, developed a new brand image for state-owned corporation Rostekhnologii, rebranding it as Rostec.