[4] An image consultant's main focus is on dressing, personal style, clothes buying, body language, and etiquette,[5] taking a customer through a process of evaluating their lifestyle and helping them change their body language and attire in order to help improve their image.
The book was not based on the author's opinion, but on tests conducted on subjects and helped spread the "power dressing" concept.
[15] Today, the concept of power dressing has become a part of work culture, helping establish a market for the field of image consulting.
[13][16][17] The practice has seen a rise in demand due to customer-centric verticals such as retail, hospitality, and public relations.
[18] The term itself has broadened to include etiquette, body language, communication, presentation, and personal branding.