The website was founded by Rotem Perelmuter and P. Michael Briseno, launched by publisher Imagine Media in March 1998,[1] and spun off as a new company that July.
[4] Audio was streamed in RealAudio and Windows Media Player formats.
[5] Viacom acquired the service in February 1999,[6] and used it to help build its MTV Interactive division.
[7] The site was closed, but its functionality was incorporated into MTV.com, VH1.com, and Radio SonicNet,[8] another company Viacom acquired that year.
[9] The purchase and closure led to a legal dispute between the co-founders and MTV Networks.