Qasim Rashid Ahmad (Urdu: قاسم رشید احمد) is the founder and chairman of Al-Khair Foundation (AKF), and also the CEO of IQRA TV.
[2] There he engaged in counselling and teaching the offenders, looking after their welfare and helping them to reform and not return to criminal activity after their release from prison.
[6] In 2005, AKF launched their first Overseas Disaster Relief venture to provide emergency aid during the Kashmir earthquake.
That October, and in the winter months which followed, AKF's relief teams provided survivors with medicine, food, shelter kits and moral support.
[7][11] AKF's ’Let's Rebuild Pakistan’ campaign was one of the largest international relief efforts in the Foundation's history.
To publicise this programme, in the summer of 2011, Ahmad cycled from John O’Groatsin Scotland to Land's End in Cornwall over thirty days.
[12] This was shown on the Foundation's dedicated television channel, IQRA TV, which broadcasts to one million households in the UK and helped raise £2,000,000.