Imar was established in 1997 by American producer Peter Loehr.
It was the first legal independent film company in the PRC.
It specializes in producing low-budget films set in modern urban settings, targeting the urban Chinese youth.
[1] Imar Film Company works with Rock Records of Taiwan, the world's largest Chinese pop music conglomerate, which allows Imar use of Rock Record's substantial music catalog, Mandarin for their soundtracks.
[2] This Chinese corporation or company article is a stub.