Imilchil or Imilshil (Berber languages: Imilcil, ⵉⵎⵉⵍⵛⵉⵍ pronounced [i.mil.ʃil] ⓘ, Arabic: إملشيل) is a small town in Midelt Province of central Morocco, in the Atlas Mountains with a population of about 1,858.

The area of Imilchil is home to the Ayt Hdiddu tribe, belonging to the Ait Yafelman confederation, and the inhabitants speak Central Atlas Tamazight.

The families decided to establish a day on the anniversary of the lovers' death – when members of local tribes could marry each other.

[2] In reality, the region is a large scattering of tiny villages, and when a young person needs to find a partner, they can't simply go and look for one, due to the conservative social norms.

The celebrations attract many tourists to the area, and though contributing to local economy, there are fears that the rituals can be affected by the foreigners.