Immervad, previously Emmervad, is a pedestrian street in Aarhus, Denmark, which runs north to south from Lille Torv to Åboulevarden and Frederiksgade.

A third theory states that Emmer was the leftovers after creating slaked lime, used to stabilize the river floor at the ford.

Immervad was situated close to some of the main thoroughfares in the city such as Vestergade and the river harbor so it was an ideal location for merchants to establish themselves.

By the late Middle Ages Immervad was characterized by a number of large and prominent merchants mansions with warehouses, stables etc.

The largest and most prominent mansion was built in 1597 and was through time inhabited by several of the mayors of the city until it was bought by the merchant Poul Pedersen Frausing in 1788.

[10] The store has been expanded a number of times and in the 1960s the current complex was built, dominating the western side of the street.