"blood is thick, humaneness is thin") is a drama/mystery Thai TV series produced by Nadao Bangkok, in association with The One Enterprise and 4Nologue, and broadcast on One 31.

The series features a large ensemble cast of veteran actors, including Nappon Gomarachun, Patravadi Mejudhon, Songsit Roongnophakunsri, Saksit Tangthong, Kathaleeya McIntosh, Sopitnapa Choompanee and Kejmanee Wattanasin, as well as members of the pop idol group Nine by Nine.

The family members seem to get along well as they celebrate A-gong's birthday, but when he dies of old age shortly after, and his will is revealed to exclude Phatson from inheritance of the hotel, she gets into an argument with Prasoet regarding its management.

In Family We Trust was conceived as part of 4Nologue's Nine by Nine project, in which nine young performers were enrolled to form a pop idol group and would, in addition to releasing an album and going on tour, act in a TV series.

[2] Songyos hoped to target a wider audience than the teen and young adult demographic which his previous work catered to, and proposed the series to Takonkiet Viravan, One 31's CEO, asking for the evening prime time slot.

He enlisted a large cast of veteran adult actors, who helped anchor the story and give it a broader appeal.

Songyos noted that the story did not have a main protagonist, and that all twenty-five characters were equally important, even though their airtime inevitably differed.