The event is organized by HH Company and features South Korea's top artists.

[1] The first festival was held at the Incheon Munhak Stadium on September 5, 2009.

The event was organized to commemorate the Visit Incheon 2009 campaign and was also part of the Global Fair & Festival Incheon 2009 event calendar.

The concert was originally scheduled to take place on August 22, but due to the death of former South Korean president, Kim Dae-jung, it was moved to September 5.

HH Company, the event's organizer, posted an apology on the event's official website and issued refunds.