Production for the album took place after a lineup change of guitarists and vocalists for the band following the release of their self-titled debut.

Main songwriter and former member Pontus Hjelm returned to fill in on guitar after Johan Olsson quit the band.

Following the release of their self-titled debut in 2009, Dead by April toured extensively throughout Europe to promote album sales until mid-2010.

However, the last remaining guitarist, Johan Olsson, also left the band in late 2010 for personal reasons, wanting to work on his clothing line.

In an interview he stated: "I loved doing Dead by April, but I haven't really been involved in the songwriting process, and I wanted to do something on my own and that conflicted with the band's style.

"[2] With the lineup changes, Pontus returned as a "session" player for the album and upcoming promotional tour, though he rejoined officially in 2012.

The center shows a Japanese girl with blood and a black substance coming out of her mouth, similar to scenes from The Grudge.

Another new song, "You Should Know", was added to the live playlist for the band in July 2011, though the studio version did not appear until the album itself was released the following September.

[3] Also, to promote the album, the band played a few acoustic shows at Bengan's Record Store in Stockholm, Sweden in July 2011, where the vinyl edition of Incomparable was announced.

Due to extensive touring, drummer Alexander Svenningson chose to take a few months off to rest his ears, as recording for the album had already concluded.

In late September, Dead by April played at Debaser Medis in Stockholm and in Gothenburg at Sticky Fingers three days later for a few album release shows.

The band was called "The metal version of Backstreet Boys" as a compliment, and the review concluded that despite its flaws, "Incomparable is without a doubt one of the best releases this year within the genre.

"[17] A review from Swedish publication HD gave the album an overall score of one out five, calling it "a really bad example of boy band meets metal."

The album was outsold only by Melissa Horn's Innan jag kände dig, which was in its second week of release and had already reached gold status in Sweden.