The company was established by William Messer, who had worked with Thomas Lambert, the inventor of plastic celluloid cylinder records.
Messer had been responsible for developing a means of mass-producing the Lambert cylinders using a steam press.
[2] It produced celluloid cylinders in two-minute and, from 1909, four-minute versions, each having a cardboard core with metal reinforcing rings.
[4] After the arrangement with Columbia ended, the cylinders were sold directly by the firm as well as through Sears, Roebuck and Montgomery Ward retail stores.
[5] After a factory fire in 1922, the company ceased making cylinders, and it formally closed down in 1925.