[1] IBEF's primary objective is to promote and create international awareness of the Made in India label in markets overseas and to facilitate the dissemination of knowledge of Indian products and services.

IBEF also manages onsite branding, media advertisements, public relations, Digital marketing, publishing reports and knowledge kits.

Through its core promotional and branding activities, IBEF has contributed to creating awareness of the Made in India label and the country's business potential in overseas markets.

IBEF has undertaken Sectoral Branding Initiatives and identified its areas of focus to be pharmaceuticals, engineering, services, plantations, leather, textiles, and carpets.

The primary divisions of IBEF's Sectoral Branding Initiatives include: India's participation in Dubai Expo 2020 was promoted for handicraft, handloom and Agri products.

IBEF website also hosts the India Adda Blog which, apart from sharing well-researched in-house content pieces, invites contributions from established corporates and start-ups.

It is a knowledge centre for global investors, international policy-makers and world media seeking updated, accurate and comprehensive information on the Indian economy, states and sectors.