The key goal of Indian Public Diplomacy is to explain, on a day-to-day basis, the background of policy decisions in Indian foreign policy, to promote a positive image of India and to engage scholars, think tanks, and the media through its outreach activities.
[1] Indian Public Diplomacy goes back to the days of Chanakya who advocated the quality of listening as one of the most important attributes of an ideal king.
[3] This was followed by opening of official accounts of the Public Diplomacy Division on Facebook, YouTube, Scribd, Issuu and Blogger.
[6][7] Public Diplomacy Division of the Ministry of External received e-gov 2010 award for the innovative use of social media in the government and gov2.
Award was received by Under Secretary Abhay Kumar on behalf of the Public Diplomacy Division.