Indian pop is closely linked to Bollywood, Tollywood, Pollywood, Kollywood and the Asian Underground scene of the United Kingdom.

Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies in various Southeast Asian cities.

[5] Pop music began gaining popularity across the Indian subcontinent in the early 1980s, with Pakistani singers Nazia and Zoheb Hassan forming a sibling duo whose records, produced by Biddu, sold as many as 60 million copies.

I-pop is a new and emerging music genre in India, blending Indian sounds with global pop influences.

It features a mix of Hindi, regional languages, and English lyrics, with themes ranging from romance to social issues.Gaining popularity among youth, I-pop reflects a shift from traditional Bollywood music, driven by independent artists and digital platforms.