Brands such as Nike, Pepsi, L'Oréal Paris, Lancôme, LVMH, Hugo Boss, Anna Sui, Skyy Vodka, and Remy Martin have hired Pal-Chaudhuri to create advertising campaigns.
[7][8][9][10] Described as a "rad feminist" by Julianne E. Shepherd, editor-in-chief of Jezebel,[11] and as "an activist filmmaker tackling some of the biggest issues facing the world,"[12] Pal-Chaudhuri is a human rights, sustainability, diversity, LGBTQIA+ and women's empowerment advocate.
[18] She was featured in publications including Vogue, Glamour, Elle and in campaigns and commercials for Marie Claire, Benetton, MAC Cosmetics, VH1, Luxottica, Paul Mitchell, and Nescafe.
At 18, Pal-Chaudhuri returned to India for a 6-month solo pilgrimage, and used her modeling earnings to turn her family home into a charitable school, to give girls a better future.
[24] Pal-Chaudhuri created album covers for Beyoncé's Dangerously in Love and Lady Gaga's The Fame Monster (Collector's Ed), Mary J. Blige's The Breakthrough and Mariah Carey's comeback Emancipation of Mimi and directed their music videos.
[25] Pal-Chaudhuri has created the branding image for clients including Pepsi, Nike, L'Oréal, Shiseido, Lancome, Jaguar, LVMH, Hugo Boss, Anna Sui, Wolford, BNP Paribas, Elizabeth Arden, Pantene, Carol's Daughter and MAC.
[38][39] Her short "Crescendo," curated by Pepsi's Beats of the Beautiful Game, uses football to empower girls in India[40][41] in partnership with nonprofits Sambhali Trust, Yuwa, and SEEschool.
[43] "The Legend of Lady White Snake" short film, with a poem by science fiction writer Neil Gaiman, "The Hidden Chamber"[44] written and directed by Pal-Chaudhuri, is a re-imagining of an ancient Asian story, starring Daphne Guinness in costumes by GK Reid and Alexander McQueen.
[1][48] Her The Great Artist was created to destigmatize and encourage discussion on mental health through the lens of the art world, inclusive of the LGBTQ+ and BIPOC communities, who are often underserved and are at greater risk during COVID.
Focusing on three of the United Nations Sustainable Development Goals (SDGs): ecosystems, equality, and education SRI utilizes the powers of partnerships, nature-based solutions, science, technology, storytelling, art, film, and social movement marketing, to maximize change for good.
Her "Crescendo" short film, which became part of Pepsi's "Beats of the Beautiful Game, shows how "sports uplift and empower girls to develop physical and mental strength, discipline, self-confidence, leadership and a sense of community.
"[56] Her video and stills campaign "Digital Death" for HIV/AIDS in Africa and India, stars Kim Kardashian, Alicia Keys, Janelle Monáe, Serena Williams, and Usher, raised over a million dollars in a week for Keep A Child Alive.
Pal-Chaudhuri was recognized at the United Nations as a Women's Entrepreneurship Distinguished Fellow 2018,[57] She was the Co-Convenor, Moderator and Speaker at the Science Summit at the United Nations 2023, Digital Democracy or Climate Action session at the Harvard Club, and curated a powerful conversation with a diverse group of leaders including Nobel Prize winner Carlos Nobre with Indigenous Puyanawa leaders.
[60] Indrani organizes and hosts Princeton Lewis Center's "The Art of Anti-Racism and Social Change" symposium, with actress Mo'Nique, Black Lives Matter NY Co-founder Hawk Newsome, civil rights activist/actress Gina Belafonte, Indigenous activist/actor Eugene Brave Rock (Wonder Woman).
[61] She is a keynote speaker at the Harvard University Kennedy School Carr Center for Human Rights Policy's Pride and Progress LGBTQ Film Symposium.
Pal-Chaudhuri was the subject of a 6-hour docu-series / reality show Double Exposure, depicting her shoots with Lady Gaga, Kim Kardashian, Lindsay Lohan, and others.