[8] The party espouses a libertarian-influenced economic platform, including support for a flat income tax, privatisations and liberalisation of the labour market.

On 5 May 2018, the Liberal Initiative approved its political programme under the slogan "Less State, More Freedom" (Menos Estado, Mais Liberdade).

[52] The party proposes the reduction of the number of civil servants and the extension of their health system to all Portuguese citizens, as well as extending the freedom for parents to choose their children's school without it necessarily being linked to their address.

[53] The party, which describes itself as a liberal party of all types of liberalism,[54] rejects to be simplistically described as a blind follower of the political philosophy of libertarianism, arguing that while it defends a small government and opposes economic interventionism in principle, it also defends an effective government which guarantees the rule of law, universal healthcare, universal education, social security and a welfare state.

[11][56][10] Among the measures announced for the 2019 parliamentary elections were: The Liberal Initiative has a number of internal factions:[57][58][59] This faction defends opposition to socialism through classical liberalism, calling for a low tax burden and promoting "efficient, effective and accountable government", while defending respect for individual, social, political and economic freedoms.

[61] The faction espouses an outright libertarian platform with neoliberal economic and political stances, whose proposals include support for a lower flat income tax, small government, unprecedented wave of privatisations and deeper economic liberalisation of the economy, including in the labour market, able to address modernisation and overstaffing issues in the civil service, productivity gaps and competitiveness problems of the country in the context of the European Union and globalization.

[67] Since its foundation, the party made an impact through the acclaimed originality of its communication and marketing campaigns, in particular its eye-catching billboards.