Innovative Leisure is a Los Angeles-based record label founded in 2010 by Nate Nelson, Jamie Strong,[1] and Hanni El Khatib.

[2] Its genre-spanning roster is anchored by artists including BadBadNotGood, Classixx, De Lux, Hanni El Khatib, Nick Waterhouse, and Tijuana Panthers.

Innovative Leisure was founded in early 2010 by Nate Nelson and Jamie Strong, formerly of Stones Throw Records, in partnership with musician and former Creative Director of HUF Hanni El Khatib.

[3][4] At first a side project of Nelson and Strong, the label's first releases were physical singles by artists including Mexicans with Guns and Freddie Gibbs, followed by albums by Lazer Sword and Hanni El Khatib.

[8] Innovative Leisure has also released singles by artists including Freddie Gibbs, Machinedrum, Nguzunguzu, WeBreakCameras, Two Eights, Death Boner, Isles, El Niño & The Southern Oscillations, OTTO FIX, Traps PS, and BAMBII, among others.