"I sat down at my electric piano in the basement of a rented house I shared with four roommates, broke and brokenhearted, full of pain and angst, and wrote 'Insensitive'.

"[1] Jann Arden, then based in Calgary, optioned "Insensitive" for Living Under June after hearing Loree perform the song at a local club.

[citation needed] Its Italian success was occasioned by its use as a jingle in a TV ad campaign for department store Coin.

For the track's US release a video was prepped comprising clips from the film Bed of Roses interspersed with footage of Jann singing the song; Jeth Weinrich directed.

Kitchener-Waterloo, Ontario-based punk rock band The Decay also released a cover version on the Juicebox Recording Co. compilation Our Favourite Songs.