It is often considered to be one of the shortest-lived high-profile leagues in history, lasting, in the words of one observer, "one press conference."

It was the first sport league in the United States that had plans of streaming its games on the internet.

[1] The league was unveiled at a press conference in New York City on June 11, 1999, with Dennis Murphy (a co-founder of both the American Basketball Association and World Hockey Association), league president Edward Litwack, and entertainer Dionne Warwick involved in its launch.

These teams would be based in New Jersey (ostensibly, like other professional teams in that state, representing New York), Chicago, Detroit, Boston, Denver, two in Los Angeles, Toronto, San Jose, Texas, Hawaii and Connecticut.

Warwick would own a share of both Los Angeles teams, at least one of which would have played at the Rose Bowl.